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Brand Profile
LG

Established in 1958, LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world�s leading producer of CDMA/GSM handsets, air conditioners, front-loading washing machines, optical storage products, DVD players, flat panel TVs and home Theater systems.

LG has created reputation for progressive technology and innovation with the release of some of the latest technological developments in consumer electronics, home appliances and IT products. For example, LG is currently the world's number one manufacturer of plasma display modules. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.

LG Electronics has established itself as a major international sports sponsor with partnerships including the LG Super Racing Weekend touring cars tournament in conjunction with Eurosport and the ICC cricket tournaments for example the ICC Trophy in England 2004 and the Cricket World Cup 2007. In 2005 LG are proud to sponsor all of ITV�s Formula 1 coverage for the duration of the 2005 F1 season.

LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services.

LG Electronics sets its mid-term and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010.

As such, LG embrace the philosophy of "Great Company, Great People," whereby only great people can create a great company, and pursue two growth strategies involving "fast innovation" and "fast growth." Likewise, they seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership.




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LG Washing Machine